Great Leads: The Six Easiest Ways to Start Any Sales Message by Michael Masterson & John Forde

Author:Michael Masterson & John Forde [Masterson, Michael]
Language: eng
Format: mobi, epub
ISBN: 9780982150030
Publisher: American Writers & Artists, Inc.
Published: 2011-10-10T14:00:00+00:00

You can only identify these deeper target emotions in one way, and that’s by spending time “talking” to ideal prospects for whatever you’re selling. Do it by speaking with them directly. Read their letters and emails to customer service; even ask if you can sit in on their calls.

Find out which blogs and magazines they read, which podcasts they listen to, and which conventions they go to. Read their posts on online forums. Meet them where you can and get them talking. Record what they’re saying — if you can get their permission and don’t think it will change the way they respond.

People with worries often can’t help talking. Listen for the patterns, especially those things they don’t realize they’re saying and repeating. It’s those deeper problems you’re setting out to solve.

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